When you're finally over yourself and buying wines that you think make you look like you're someone important, you should get to know some Indie wines that your alimony payments can still cover. Independent winemakers that don't exactly have the financial backing for huge promotions and marketing are making great stuff. The labor involved is in the wine and not the advertising.
Some will buy from local farmers like winemaker, Abe Schoener, who runs Scholium Project and let the grapes do their own thing without much manipulation during the winemaking process. Its not like other big-name brands with such control over the flavor profile, thats its a perfect wine each time. They really can't afford to screw up because they have to please so many (and the investors!). Just goes to show how all consumers need is consistency and pretty much tell you what you should be drinking because they spent enough money on advertising to do so. (Eater)
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Throwback to when I was on the cover of Beverage Media Magazine
Everything about this was fun! It was a highlight of my career in this business!
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