Of course they avoid "wine geek talk"...its not real wine. Sure they got the basics down....get the grape...ferment the grape...maybe that's about it. They're behaving like McDonalds, just make crap and someone out their will buy the crap. Nice job. With an ABV of 14% and make something taste like fruit punch, of course the youths would buy it. Anything for a dollar, I guess.
"TXT Cellars, the proud producers of such wines as WTF!!! Pinot Noir and OMG!!! Chardonnay. (The exclamation points are theirs.) Theymake a point of noting the brand avoids "wine geek talk" because "we don’t like wine geeks." (There are maybe other solutions to that problem than devolving into tween text speak.)" (Eater)
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